It’s Not That Patients Don’t Engage Anymore
It’s not that patients don’t engage. It’s that clinics don’t invite them to. I hear this all the time: “Patients just don’t care anymore.” “They’re not loyal.” “They don’t engage.” “They just price shop.” Let’s be honest. Patients engage with: • Fitness apps • Airline rewards • Credit card points • Fantasy sports leagues • […]
Do Patients Not Engage?
Why Patients Don’t Engage with Practices Anymore It’s not because they don’t care about their eyes. It’s because most practices still operate like it’s 2005. Today’s patients: • Live on their phones • Expect instant feedback • Want recognition, not reminders • Engage with brands daily — not annually But what do most practices offer? […]
Healthcare’s Biggest Myth
The biggest myth in healthcare right now: Patients don’t want to engage. That’s not true. Patients engage constantly — just not with most practices. They’ll spend 20 minutes reading reviews before buying a $20 product… …but won’t spend 20 seconds interacting with their doctor’s office online. Why? Because we haven’t given them a reason to. […]
The EyeCoin League
What Is the EyeCoin League? The EyeCoin League is a competitive ecosystem built around two mobile games: EyeSlide and EyeSparkle. Patients play these games, compete with others around the world, and earn rewards. When they’re connected to a participating U.S. clinic, their activity also contributes to their clinic’s team score. This creates something powerful: Patients […]